Going to a surf expo in search of boardshorts for the new season a few years ago, we found ourselves out of luck. Well, not out of luck, perhaps, but out of choice. Everything was in the same three block colors, some fabrics were outrageously poor quality and everything just...lacked personality. The female half of our team felt more than slightly annoyed at the fact that any female designs were either 5 cm above her knee, or 5 cm under her behind.
Feeling a bit let down we searched some more - we searched online, in stores, we looked on the beach to see what people were wearing and we still couldn’t find what we were looking for. So we decided to make it ourselves.